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Coach Kim Ferrara, founder of Wigglekids® seen at Wiggle Kids store at the Swansea Mall during Intuit Small Business Big Game Top 10 Media Tour on Tuesday, Sept. 22, 2015, in Swansea, Mass. (Photo by Ryan T. Conaty/Invision for QuickBooks/AP Images)

Coach Kim Ferrara, founder of Wigglekids® seen at Wiggle Kids store at the Swansea Mall during Intuit Small Business Big Game Top 10 Media Tour on Tuesday, Sept. 22, 2015, in Swansea, Mass. (Photo by Ryan T. Conaty/Invision for QuickBooks/AP Images)

Coach Kim Ferrara, founder of Wigglekids® seen at Wiggle Kids store at the Swansea Mall during Intuit Small Business Big Game Top 10 Media Tour on Tuesday, Sept. 22, 2015, in Swansea, Mass. (Photo by Ryan T. Conaty/Invision for QuickBooks/AP Images)

Coach Kim Ferrara, founder of Wigglekids® seen at Wiggle Kids store at the Swansea Mall during Intuit Small Business Big Game Top 10 Media Tour on Tuesday, Sept. 22, 2015, in Swansea, Mass. (Photo by Ryan T. Conaty/Invision for QuickBooks/AP Images)

Coach Kim Ferrara, founder of Wigglekids® seen at Wiggle Kids store at the Swansea Mall during Intuit Small Business Big Game Top 10 Media Tour on Tuesday, Sept. 22, 2015, in Swansea, Mass. (Photo by Ryan T. Conaty/Invision for QuickBooks/AP Images)

Coach Kim Ferrara, founder of Wigglekids® seen at Wiggle Kids store at the Swansea Mall during Intuit Small Business Big Game Top 10 Media Tour on Tuesday, Sept. 22, 2015, in Swansea, Mass. (Photo by Ryan T. Conaty/Invision for QuickBooks/AP Images)

Coach Kim Ferrara, founder of Wigglekids® seen at Wiggle Kids store at the Swansea Mall during Intuit Small Business Big Game Top 10 Media Tour on Tuesday, Sept. 22, 2015, in Swansea, Mass. (Photo by Ryan T. Conaty/Invision for QuickBooks/AP Images)

Coach Kim Ferrara, founder of Wigglekids® seen at Wiggle Kids store at the Swansea Mall during Intuit Small Business Big Game Top 10 Media Tour on Tuesday, Sept. 22, 2015, in Swansea, Mass. (Photo by Ryan T. Conaty/Invision for QuickBooks/AP Images)

Coach Kim Ferrara, founder of Wigglekids® seen at Wiggle Kids store at the Swansea Mall with program advocate, Bill Rancic during Intuit Small Business Big Game Top 10 Media Tour on Tuesday, Sept. 22, 2015, in Swansea, Mass. (Photo by Ryan T. Conaty/Invision for QuickBooks/AP Images)

Wiggle Kids store at the Swansea Mall is an Intuit Small Business Big Game Top 10 finallist – Tuesday, Sept. 22, 2015, in Swansea, Mass. (Photo by Ryan T. Conaty/Invision for QuickBooks/AP Images)

Wiggle Kids store at the Swansea Mall is an Intuit Small Business Big Game Top 10 finallist – Tuesday, Sept. 22, 2015, in Swansea, Mass. (Photo by Ryan T. Conaty/Invision for QuickBooks/AP Images)

Coach Kim Ferrara, founder of Wigglekids® seen at Wiggle Kids store at the Swansea Mall with program advocate, Bill Rancic during Intuit Small Business Big Game Top 10 Media Tour on Tuesday, Sept. 22, 2015, in Swansea, Mass. (Photo by Ryan T. Conaty/Invision for QuickBooks/AP Images)